About Us Smoochie Baby was born shortly after my son, Max.  It really is like my second child.  When I was pregnant with Max and living in the East Village, I immersed myself in the whole baby world. One could say that I became obsessed with seeking out the cutest clothing lines, toys and gear.  Shortly after Max was born, my husband and I decided to move back to our home town of Toronto, where we could raise him around family.  It was then that I decided to open a children’s store and import all the wonderful things that New York had to offer.  It was a niche waiting to be filled in Toronto. Having grown up in a retail family, I was the person to fill it.  Smoochie Baby opened in May 2007 and was an instant hit.  But Che and I missed New York terribly, and after giving Toronto a good try, decided to move back.  Our families were devastated (my mother-in-law threatened to kidnap Max several times), but we had to follow our hearts.

In May 2009, we opened Smoochie Baby NYC in our beloved new Brooklyn neighborhood. Smoochie Baby could not have asked for a better home.  Who knew then that Williamsburg would become the premiere choice for hip city couples with babies?  We did. In November, 2009, after a seccessful first 6 months, we launched the online store, www.smoochiebaby.com.

Che and I are passionate about this magical little shop and everything that goes in it.  We hope that comes across on our web site and we hope you will enjoy shopping here.  Thanks for visiting!

Penelope Stipanovich