It's Earth Day!
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.” —Jane Goodall
Today marks the 50th anniversary of Earth Day but we at Smoochie Baby believe that Mother Earth should be celebrated and protected every day of the year! Since we have been on lockdown because of COVID-19 air quality is up, pollution and greenhouse gas emissions are down. We should take a step back and see if we can use this time to learn how to make a lasting positive change. Here at Smoochie Baby, we do our part by stocking several eco-friendly, sustainable children’s fashion brands that never sacrifices style or personality. We'd like to take the opportunity to showcase a few of these brands on this very special day.
A fairly recent addition to the Smoochie Baby roster but a long established global brand, Molo is huge on prints because they say it helps draw character to the smallest personalities. Their style is funky and quirky and absolutely eye catching. Headquartered in Copenhagen, Denmark Molo makes sure to be socially responsible as a brand to ensure future generations. They choose environmentally friendly materials, are GOTS certified and also offer recycled garments. GOTS (The Globa Organic Textile Standard) is recognized as the world’s leading and toughest processing standard for textiles made from organic fibers. Additionally, it defines high-level environmental standards along the entire organic textile supply chain and also requires compliance with social standards. Furthermore, workers are paid a living wage and not just minimum wage.
The GOTS certificate guarantees that a product is completely organic, from the sowing and harvesting of raw materials, to the full finish of the product. It should also be highlighted that GOTS is a guarantee that no harmful chemicals will be used in the final product.
Aside from being environmentally conscience they also make it a point to have their suppliers adhere to the REACH regulation which is to improve human health and protect the environment from risks of chemicals. Yay for MOLO!
Mini Rodini started in 2006 by illustrator Cassandra Rhodin as a tribute to all children and their imagination. Their allover prints vary from season to season and somehow each new season manages to be better than the last. SS20 includes all-over unicorn prints and butterfly appliqués on baseball caps and ringer tees (any little girl’s dream) and a retro tennis theme that the Royal Family (or the Royal Tenenbaums) would definitely approve of.
Bottom line is, we all love Mini Rodini and here are some of the many reasons why. Mini Rodini ensures that all cotton used in production is 100% organic. Organic cotton contains no GMOs or pesticides and uses 71% less water and 62% less energy than non-organic cotton which is great for the environment as well as for your skin. In addition to sustainable production from organic and/or recycled materials, they have also implemented the Living Wage project. By Autumn 2017, 18% of their products were made by workers receiving a living wage premium, not just the standard minimum wage. In order to do this they have researched the living wage within the factories they source from and then worked out a system to fill in the gaps. What's not to love about that?!
Go Gently Baby (as it was first called) started in 2007 in Los Angeles, California. The brand was so well received that they grew and added women's apparel and accessories which prompted this lifestyle brand to change to Go Gently Nation.
GGN has been committed to making high-quality products while being kind to the Earth since the beginning. Their beautiful pieces are all organic cotton and sustainable. They also practice responsibility by using recycled paper hang tags, certified water based inks and recycled fabric remnants. Their style is timeless, effortless, chic, and absolutely divine.
Huxbaby is an ethically responsible Australian brand known for their minimalist style and playful graphics. Their designs have a clean look while not letting style take a back seat and letting kids be kids.
At Huxbaby, they believe that adopting an environmental focus approach can reduce risks that are present today. Their supply partners are GOTS, SEDEX-SMETA and ISO certified, which shows the value they expect for the products they produce. They are making an effort to take care of our Earth so our children can enjoy the future.
Launching in 2010 in California, Kira works with local factories in California making it easier to ensure that quality never fails. The majority of the collection is 100% organic cotton. If you've ever bought a Kira piece you know how soft and cozy they are, thanks to their thoughtful dyeing process which also makes each piece unique. All of their screen prints are water based inks that are super safe and gets softer with each wash.
Sometime Soon is straight from Denmark. The brand was conceptualized when creator Cathrine Høilund and her husband Jacob realized there wasn’t much in the way of cool clothes for boys. They mixed simplicity and streetwear and created the perfect balance of cool and comfortable. Sometime Soon is majority Oekotex Standard 100 and GOTS certified organic helping reduce their mark on Earth.
Candylab Toys are luxury (yet affordable) vintage-inspired wooden cars and vehicles produced with natural materials. By using renewable and biodegradable materials as much as possible, their products reach a level of sustainability unmatched by many competitors on the market. They use wood, soy inks, water based paint, degradable rubber and metal to create old school toys that are upgraded with a sleek and modern design. What’s even better? Candylab Toys makes a conscious effort to avoid plastic packaging at all costs and are always on the hunt for better sustainable ways to be more efficient.