Local Spotlights: Small Business Saturday

Local Spotlights: Small Business Saturday

November 19, 2023

Running a local business is no small feat, especially in the age of the internet when we can order something and get it on our doorsteps almost instantaneously. Sometimes people seem to forget that small businesses form the core of our community. They provide spaces of camaraderie, familiarity, and warmth. So, in honor of Small Business Saturday we wanted to highlight some of our most cherished small businesses in Williamsburg. From markets, to doggy daycare, and hardware stores, Williamsburg is lucky to have a healthy and flourishing community of small businesses that really make the neighborhood what it is today. 

Aurora Hardware & Locksmith

In need of a spare key? Perhaps a lightbulb blew and you need to pick up a new one? Or maybe you are getting into gardening and want to get some nice pots and extra bags of soil? Aurora has you covered in all these areas and so much more! Having served the Brooklyn community for the last 30 years with their expertise, Aurora is really a one stop shop for all of your necessities for the home. This family run business is located right in the heart of Williamsburg, on Bedford Avenue. So make sure to go check them out next time you are in need of a screw or two!


Driggs Mercantile

Driggs Mercantile is a whimsical store where one can find artisan and locally made gifts and clothing. Their hand-curated selection of ephemera is hard to beat, featuring items like kids toys, textiles, tarot cards, jewelry, and stationery to name a few. Founded in 2017 by the same owners as Red Pearl on Bedford Avenue, this sister store has a completely different vibe. This boutique is an extremely calming space, with candles and crystals scattered throughout. It is the perfect spot to buy a birthday gift for a friend, or even goods to revamp your own home!

Le Doggie Cool

This doggy daycare center has it all! A place to board or leave your furry friend for a couple hours, you can trust that you are leaving your pet in great hands. It is clear that Le Doggie Cool’s entire staff loves and cares about animals, and treats them like they would their own family. Le Doggie Cool also provides grooming services and a coffee shop with treats for both you and your pup! On weekends it is open to the public, so you can go and play with the dogs on site, even if you don’t have one of your own. This small business truly is doggy heaven!


Williamsburg, and Brooklyn in general, is jam-packed with small businesses of all sorts! There are so many honorable mentions to name like Vittoria Mercato for their amazing sandwiches and goods for the kitchen and Northside Pharmacy which has been operating since 1910! So next time you need to shop for something, whether it be home goods or your prescription, consider visiting a local mom and pop instead of your big box stores. Small businesses really are the bread and butter of our community and all of our customers mean the world to us! So please go and check out your local businesses this Small Business Saturday! 


Le Doggie Cool

Le Doggie Cool said:

Thank you for the nice shout out!!
We’re more than happy for such nice words. We are so lucky to have such adorable furry friends to play with every single day <3

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